Andy Besch Author of “The Wine Guy” started his wine shop so he could share his passion for wine with the world. But once behind the counter, Andy was shocked by the fact that buying wine was such a difficult chore for so many people.
His solution? Make it easy. By showing his customers how to identify their preferences and how to communicate effectively, Andy has succeeded in converting many overwhelmed and intimidated shoppers into confident and adventuresome wine enthusiasts.
Find out more about West Side Wines: www.westsidewine.com
Buy Andy’s new book: “The Wine Guy”
Sponsor: The Office of Champagne USA
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(43:55 min 21 MB)