Wine reviews, wine ratings, wine scores – how do all of these affect the marketplace? What is gained or lost when a winery is reviewed in the media? Is scoring just another marketing scheme, or is there some tangible value to ratings? How do you give objective scores to something as subjective as wine?
Arguably, nothing has affected the modern wine marketplace more than the birth of the 100-Point Scale. Wine ratings have proliferated to the point where it is often the only reason for purchasing a wine. The GrapeRadio guys have some lively conversation about the effects of qualitative scores given to wines by the media, and the direct result on the wine’s availability and pricing.
Sponsor: Wine Blue Book: www.winebluebook.com
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(34:55 min 20 MB)