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German-born Manfred Esser began his wine career as a salesman for a large European winery. In 1974, he came to the United States to build a wine import and marketing business. Esser joined Napa Valley’s Cuvaison Winery as President in 1986 and, in a little over 10 years, made it one of the most successful estates in the industry. His unique approach to converting customers into “company ambassadors” set an industry standard for client relations.
Manfred is widely known as a wine-marketing expert and specialist in creating “Customer Loyalty.” In fact, he coined the phrase “Guilt Marketing” – a concept where “you treat your customers so well, that you create a sense of obligation to come back to your product or service and, even more than that, actually become Ambassadors for your company.”
Having achieved success at Cuvaison, Esser sold his partnership in 1998. Continuing to live in Napa Valley, Manfred Esser introduced the Esser Vineyards portfolio of four California appellation wines: Chardonnay, Cabernet Sauvignon, Merlot and Pinot Noir, in order to create “consumer-friendly California wines.”
Join us as we visit with Manfred to hear his philosophical take on wine and wine marketing.
For More Info on Esser Vineyards: www.esservineyards.com
The sponsor of this video is North Berkeley Imports: www.northberkeleyimports.com