Wines from Australia are no stranger to most of us, roaring into the U.S. market with high demand back in the mid-to-late ‘90s. At least part of this seemingly sudden demand was driven by the interest in wines with high scores tendered by the Wine Advocate and Wine Spectator publications. Add in the fascination for New World wines from non-domestic sources, an affection for the name Shiraz, and wine labels featuring lots of “critters,” and you had a recipe for success.
Fast forward about 10 years or so, and it became evident that the landscape had changed. Not only were there fewer Australian wines on the shelves, but the more exclusive (and higher priced) wines seemed absent from the marketplace. There were also fewer in-store tastings of Australian wines, and in general, demand seemed to have declined. So, what happened, and where is Australian wine now?
Join us as we talk with Angela Slade, Director of Wine Australia, North America. We’ll cover the last couple of decades in Australian wine, as well as the current market shifts the folks from Oz are making.
For more info:
Wine Australia: www.wineaustralia.com/
Sponsor: Best Wines Online: www.bestwinesonline.com
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