In Pursuit of Balance (IPOB) was co-founded in 2011 by Rajat Parr of Michael Mina and RN74 restaurants, and Jasmine Hirsch of Hirsch Vineyards. Their purpose was to assemble a small group of like-minded wine producers they felt were “…striving to produce balanced pinot noir and chardonnay in California…non-manipulation in the cellar, and the promotion of the fundamental varietal characteristics which make pinot noir and chardonnay great – subtlety, poise and the ability of these grapes to serve as profound vehicles for the expression of terroir.”
The subjectivity of “balance” in wines has been a hot, even controversial, topic over the past few years, especially with the generally acknowledged perception that both ripeness and alcohols have been increasing in many wines. As a contrast to this apparent trend, IPOB’s desire involves “…seeking a different direction with their wines, both in the vineyard and the winery.”
Currently at 28 member wineries, IPOB seminars and tastings have been conducted in San Francisco and now Los Angeles, and primarily aimed at media and those in the wine-buying business. We were fortunate to attend the first Los Angeles event (which included an evening consumer tasting), held in February. Join us as we spend some time talking with co-founders Rajat Parr and Jasmine Hirsch, as well as producers Jamie Kutch (Kutch Wines), and Ehren Jordan (Failla Wines).
For more info:
Sponsor: Pinpoint Technologies – Your Business List Source: www.pinpoint-tech.com
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